Hoteliers love to talk about emotion, experience, and connection — yet when it comes to selling rooms, the process remains cold, rigid, and transactional. In a world where AI understands individuality better than ever before, the hotel industry still clings to simplified, categorized room sales. It’s a contradiction, one that keeps many properties trapped in sameness. AI can read individuality better than any hotel ever could. Yet hotels keep selling simplified, static room categories — same...

The old way of managing inventory and assigning rooms is costing you more than you think. Most hotels still operate using static room...

Everyone is talking automation, but who is talking about revenue growth through better customer experiences?   Somewhere along the way,...