How a Mid-Sized Hotel Pushed Back Its OTA Business and Increased Direct Sales Through Strategic Repositioning Executive Summary This...

Hoteliers vs. OTAs – A Debate with Blind Spots The discussion between hoteliers and OTAs (Online Travel Agencies) has been heating up for years. Often, it feels stuck. Some hotels build their entire strategy solely around their OTA rankings. They even launch campaigns offering lower prices on specific platforms or apps than on their own website. At the same time, many are not willing to invest even 1% of their room revenue into direct sales activities. Instead, they funnel money into “trendy...

Reservations are still primarily managed manually in most hotels. However, is this approach still appropriate given the current staffing...