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Join date: Jul 27, 2021
Posts (4)
Oct 7, 2025 ∙ 3 min
Success Factor: Direct Sales in the Hotel Industry
How a Mid-Sized Hotel Pushed Back Its OTA Business and Increased Direct Sales Through Strategic Repositioning Executive Summary This...
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Sep 1, 2025 ∙ 3 min
Change in Distribution Only Works if We Understand the Past
Hoteliers vs. OTAs – A Debate with Blind Spots The discussion between hoteliers and OTAs (Online Travel Agencies) has been heating up for years. Often, it feels stuck. Some hotels build their entire strategy solely around their OTA rankings. They even launch campaigns offering lower prices on specific platforms or apps than on their own website. At the same time, many are not willing to invest even 1% of their room revenue into direct sales activities. Instead, they funnel money into “trendy...
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Aug 30, 2023 ∙ 4 min
New Approaches to Room Allocation or Which Room Gets Assigned to Which Guest?
Reservations are still primarily managed manually in most hotels. However, is this approach still appropriate given the current staffing...
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Carina Stegmayer
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Co-Founder
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