More value from every 100 bookings A room category describes inventory. A relevant room offer gives a guest a reason to choose—and a reason to pay more. This anonymised operating-data snapshot shows how feature-based and virtual room products contributed to higher-value bookings. Operator profile: a midscale hotel chain with more than 1,800 units. The results reflect the chain average for the reporting period, normalised to 100 bookings. What guests bought Around 72 in every 100 bookings were...

A small US hotel sells individual room products throughout its recorded sales mix. Lake views, king beds and recommendations reveal distinct reasons to book.

An urban boutique hotel earns around €970 in additional premiums per 100 online bookings. See how mountain views, guest preferences and recommendations shape sales.