Why Hotel Bookings Are Broken in the Age of LLMs A few weeks ago, I booked a hotel for a short business trip. The photos looked great. The room category sounded perfect: “Deluxe City View.” The reviews were reassuring. Everything pointed to a seamless stay — until I arrived. What I walked into was technically the room I had booked. But experientially? Not even close. The view was a glimpse of a rooftop AC unit. The quiet I expected turned into elevator shaft symphonics. The d

Hoteliers love to talk about emotion, experience, and connection — yet when it comes to selling rooms, the process remains cold, rigid, and transactional. In a world where AI understands individuality better than ever before, the hotel industry still clings to simplified, categorized room sales. It’s a contradiction, one that keeps many properties trapped in sameness. AI can read individuality better than any hotel ever could. Yet hotels keep selling simplified, static room c

How a Mid-Sized Hotel Pushed Back Its OTA Business and Increased Direct Sales Through Strategic Repositioning Executive Summary This...

Let’s face it. The hospitality industry is stuck in a time warp. Generic room categories, cookie-cutter automation, and static inventory...

Hoteliers vs. OTAs – A Debate with Blind Spots The discussion between hoteliers and OTAs (Online Travel Agencies) has been heating up for...

The old way of managing inventory and assigning rooms is costing you more than you think. Most hotels still operate using static room...