FORWARD_MAD 2023: Automated Hyper-personalization – The New Luxury
Last November, Markus Mueller took the stage at FORWARD_MAD, organized by Forward_by Kleber Group representing us and also the World Hospitality Alliance.
His topic was on "Automated Hyper-personalization – The New Luxury."
Missed the session? Take a look at it with the link below!
A special thank you note to Hanna Kleber, Julia kleber and Fabian Gonzalez for inviting us to participate at such a great event



While reading this on https://zonderbkr.com, I kept thinking about how true luxury in hospitality is making guests feel like return visitors even on their first stay. The automation piece is interesting—if it frees staff to notice small things rather than just process requests, then hyper-personalization really does become a new kind of privilege.