Attribute-based selling: A primer for hotels
Attribute Based Selling (ABS) is a term that has been mentioned in conversation, discussed at conferences, and debated seriously for the past five years. It seems though, that we are headed into a new era.
https://paysafecardcasinolist.com aside, the breakdown of how ABS shifts the booking conversation from room types to individual attributes like floor level or view makes a lot of sense, especially for boutique properties that can't compete on scale. What stuck with me is the point about needing clean, consistent attribute data before any of this works, since most PMS setups still treat those details as free-text notes rather than structured fields. I've watched smaller hotels try to jump straight to dynamic packaging without fixing that foundation first, and it usually turns into a mess for both staff and guests.