Dynamic Inventory and booking platforms: do they work together?
Video series: Hotel sales explained
You want to sell your rooms more individually while continuing to work with booking platforms. Can both approaches fit the same distribution strategy? This video explains how Dynamic Inventory can work alongside existing channels, with different offers serving different purposes.
Every channel does not need to show the same selection. Platforms can continue using familiar categories while your own website presents more specific room choices. External reach can remain part of your strategy, and direct booking can offer a distinct reason to choose your website.
Two approaches to the connection
The first option described in the video keeps your existing channel manager. Booking platforms continue receiving your categories as before. Dynamic Inventory expands your direct sales possibilities without requiring a wholesale replacement of the distribution processes already in place.
The second approach uses the integrated SiteMinder channel manager connection. This supports a more deliberate choice of what to sell through each channel. Your distribution strategy and the capabilities of the relevant connections determine the final configuration.
Give your own website a clear advantage
Which choices can a guest find only by booking directly with you? Specific room features and more relevant offers can create that advantage without relying exclusively on a lower price. Begin with the range of accommodation you have and decide which part each channel should present. That gives both direct sales and booking platforms a clear role.
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