More value from every 100 bookings A room category describes inventory. A relevant room offer gives a guest a reason to choose—and a reason to pay more. This anonymised operating-data snapshot shows how feature-based and virtual room products contributed to higher-value bookings. Operator profile: a midscale hotel chain with more than 1,800 units. The results reflect the chain average for the reporting period, normalised to 100 bookings. What guests bought Around 72 in every

A small US hotel sells individual room products throughout its recorded sales mix. Lake views, king beds and recommendations reveal distinct reasons to book.

A metropolitan chain hotel records around €518 in additional premiums per 100 online bookings. Explore its product mix, guest preferences and matching results.

An urban boutique hotel earns around €970 in additional premiums per 100 online bookings. See how mountain views, guest preferences and recommendations shape sales.

On average, around €3 more for every direct online booking. Per 100 bookings: 70 individualised products, of which 38 carried a premium. Room features and additional-service premiums total around €309.

Around €3 to €49 in additional premiums per direct online booking, averaged across each property's online bookings. Explore the room-feature and additional-service results, guest insights and calculation behind each example.

On average, around €13 more for every direct online booking. Per 100 bookings: 66 individualised products, of which 35 carried a premium. Room features and additional-service premiums total around €1,261.

On average, around €7 more for every direct online booking. Per 100 bookings: 78 individualised products, of which 19 carried a premium. Room features and additional-service premiums total around €697.

On average, around €9 more for every direct online booking. Per 100 bookings: 52 individualised products, of which 23 carried a premium. Room features and additional-service premiums total around €940.

On average, around €49 more for every direct online booking. Per 100 bookings: 76 individualised products, of which 46 carried a premium. Room features and additional-service premiums total around €4,896.

On average, around €6 more for every direct online booking. Per 100 bookings: 35 individualised products, of which 19 carried a premium. Room features and additional-service premiums total around €590.

On average, around €9 more for every direct online booking. Per 100 bookings: 36 individualised products, of which 22 carried a premium. Room features and additional-service premiums total around €896.