Who sets the prices? Dynamic Inventory and your RMS
Video series: Hotel sales explained
More differentiated room offers raise a practical question: who prices them? Does the revenue team need to maintain every individual product manually? This video explains how Dynamic Inventory can work with an existing revenue management system and its category prices.
Your RMS remains part of the pricing process. In the approach described, it sets the anchor: the category price. Prices for the individual products spread around that anchor automatically. This connects the overall pricing strategy with the differences between your offers.
One anchor, several meaningful choices
One guest values a balcony; another needs extra space. Those differences should be visible in both the offer and its price. Dynamic Inventory provides the product structure, while the connection to pricing helps keep the offers aligned with your wider revenue strategy.
The setup requires clear decisions. Which categories provide the price anchors? Which features distinguish the products? What rules suit your property? These answers shape how the combination works within your existing systems.
What if you do not use an RMS?
The video introduces the Revenue Agent as an option for taking over much of that pricing work within the limits you set. Your rules remain the framework for automated decisions. A useful first step is to review your inventory, current pricing logic and desired level of control together. That helps establish which combination of tools fits your property and where automation would be most useful.
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