Tips and Checklist Introduction Anyone who is currently grappling with the positioning of their hotel and is considering how their own sales strategy can be mapped digitally and which possible systems / tools are suitable for this, may consider the following tips and check list of use. General – Diagnosis It is always worth taking a look at the status quo on a regular basis. - What does the data from the last 12 months tell you? Consider all data and

Gone are the days of generic room categories and one-size-fits-all pricing strategies. With the introduction of differentiated inventory management, hotels are now able to appeal to various guest segments and buying behaviors in a hyper-personalized way. GauVendi, a leader in the hospitality industry, is putting this innovative approach into practice. With its polydynamic and feature-based inventory management system, hotels are able to decouple the physical room from the pro

The hotel industry needs a transformation with true differentiation: room inventory must be redefined to empower innovative sales strategies like hyper-personalization and attribute-based selling. For too long, our industry has been stuck in a rut when it comes to selling hotel rooms. It's time to shake things up. Hoteliers own their inventory, and if booking platforms like OTAs don't have inventory, they can't sell anything! Conventional revenue management systems only predi

Why transforming your own point of sales is a great idea! If you look at how rooms are being sold today, especially through online travel...

Learning by example: Netflix Everyone is familiar with the concept that labeling is one of the most important elements of successful marketing; that to convert an observer into a customer, the product or service must first catch their eye. But if that’s a given, why are so many hotels following the same tired marketing processes they’ve always used and expecting different results? Hotels have a limited inventory which are often attached to set prices. So, a room with two beds

There is no doubt that to drive market share, scale matters. It’s important to have more negotiation power and deep pockets to drive Share of Voice and Brand Recognition. This is even more prevalent in the hotel market where the core travel value contribution - a room - is commoditized and made comparable by aggregator booking sites. This makes any brand building or distinctive positioning very costly. It is no surprise that larger hotel operators are in need of differentiati

Challenge: in the context of the Hotel Industry, can you give me a clear definition of Attribute-based selling? Typically, in an attempt to answer a question like this and in times like these, you might be falling into either of the following categories: you know what ABS is, but barely any hoteliers has been using it, so you quite don't trust; you are not sure what's the real difference between attribute-based selling and ancillary services ; you quite don't know what it is

P roduct packaging and labelling is a pivotal marketing communication discipline. The packaging and labelling of a product communicates clues about the product experience, sets customer expectations and carries important symbolic meaning. A discipline completely ignored in the hospitality sector due to the current technology and distribution landscape the same physical rooms using different names, descriptors, and images having the capabilities needed to sell …., It’s time to

When talking about how hotel websites should be built to attract more customers and direct bookings, usually the discussion ends up mentioning the exact same features and attributes that have been told for decades. Including, but not limited to: responsiveness / mobile-first site speed good images good online booking engines and so on and so forth... But what's beyond that?What are the secrets and hidden gems that still remain untold? This is what this article is about and to

What is the difference between booking directly or with an OTA? What’s the added value a customer gets from choosing one over the other? What if there would be a way to make a difference? Offering the possibility to re-invent the booking journey means giving the power to the customer to tailor their experience, making them have a reason to choose your direct channel! This gives a sense of purpose as clients can immediately feel the added value they get by gaining control over

What's going on? Travel has experienced a total reset with the current Covid-19 crisis and the environment has changed with lasting...

With business slowly coming back there is the danger that OTA's are becoming even more powerful coming out of the crisis!

Differentiate your proprietary sales channels and re-capture OTA business.